Looking through our CoolSculpting brochures we have in our office, I was reminded of how simple observations evolve into life-changing technology. According to the “Transform yourself with CoolSculpting” pamphlet, “CoolSculptiing technology was born from the simple observation that some children got dimples due to eating popsicles. The idea that cold can selectively affect fat cells was the insight behind Cryolipolysis, the proven science on which CoolSculpting is based.” Amazing technology resulting from a simple observation of small children enjoying popsicles.